This week is looking like it's going to be a busy one and I'm actually really rather excited about it. It feels like the first busy week in months, since way back when lockdown hit. A week filled with to-do lists as long as my arm, photoshoots, design meetings and a couple of exciting pieces of branded work to shoot too. I've always been the kind of person who thrives from being busy and sadly sometimes my self worth can be based upon how busy I am, something I know isn't right nor is it good for me or for others. I've been working on it throughout lockdown though, when everything was inevitably much quieter and life was at a much slower pace.
That being said I am very excited for this week to be jam packed with exciting things and to feel a little more like normal life has resumed again, plus I'm excited to bring you all along with me and to share those exciting things with you over on my Instagram stories.
For today's blogpost I thought it might be nice to talk about my hopes and dreams for my small fashion brand Saturday by Megan Ellaby. In October we'll be two years old and I couldn't be more thrilled with how things are going, especially with everything that has happened this year with Covid.
We've sadly had to put a large portion of our plans for this year on hold due to the virus and our factories were closed for such a long time that the production of our winter knitwear is looking a little worrying right now.
BUT we're keeping positive and we have some really fab pieces coming out for the transitional period and of course for winter too, there just might be a little less knitwear than usual and that we had planned sadly but as I said when we had to postpone our wedding due to the virus, it's a very small price to pay for our health.
So tomorrow (today when you're reading this) we have our second photoshoot of the year (bonkers that we'd planned for so much more than this by now) and our very first photoshoot with a model and I'm truly SO excited to be behind the camera for this. I've wanted to use models from the off, but being a start up and with Saturday being completely self funded by me, I had to cut my cloth accordingly and that meant trying my hand at modelling for the brand. It's worked out really well so far but back in January we planned to be using models by spring... Once again, thanks Covid.
Alas, a little later than planned but we're doing it and I'm SO excited to be focusing on styling and directing the shoot rather than juggling that AND the modelling of the pieces, I have a feeling tomorrow is going to be a good, good day indeed.
This next drop features some new pieces that I'm really, truly excited about and I think you're going to love them. They've taken longer to get out into the world due to the virus but better late than never hey. I'll be sharing the snaps from the shoot as soon as they're ready so watch this space if you're excited too.
With the new collection comes another change to Saturday, a change that has been at the forefront of our minds since we launched back in 2018 and that is our sizing. I always hoped that Saturday would be an inclusive clothing brand filled with happy vibes and positivity, which I think for the most part we certainly are. However, I learnt a lot at the beginning of this journey when it comes to sizing and how costs go up when you include additional sizes. At the time, sadly this wasn't something we were able to accommodate however, I'm super excited to say that as of this next drop our pieces will now be extended to 2XL and 3XL which I am thrilled to bits about. Sizing is something we are always striving to perfect, you might remember me saying at the beginning of the year about how I hoped to fly out to our factories in Portugal to really delve into perfecting our size range but once again the C word spoilt this for us. I hope these additional sizes are right for you all but as always, and as is with our other sizes and styles please do reach out if you think there are ways we can improve, we are all ears.
I spent a lot of lockdown thinking about how I wish to better all aspects of the business and one of the most important factors was our packaging, I wanted it to be more environmentally friendly, more easily recycled and ideally no longer single use. I know that this is something that you, our gorgeous customers, are passionate about also so I have worked with my pal Gatto to create some fabulous new packaging.
The designs have been finalised and I am SO very excited to set these out into the world. I'm hoping they will be ready to rock early next year but who knows how things will pan out over the next couple of months, there are backlogs a plenty so please do bear with and I'll of course keep you posted when I have further updates on it all, eeee!
So they were my hopes and dreams for Saturday by Megan Ellaby for 2020, and thankfully we have managed to make them happen, despite the pandemic, only a little bit later than originally planned and for some, in a slightly different way than we imagined.
My ideals for the months ahead would be to expand our product range further, I'm super chuffed with the pieces we've launched so far and I'm absolutely LOVING designing new prints, a real passion project of mine right now. I'd love to venture into other products such as socks (another plan that fell through this year due to factory closures) and other accessories along with new items of clothing particularly dresses and denim... WHAT.A.DREAM.THAT.WOULD.BE!
I want to continue to focus on perfecting the sizing of each and every piece, as soon as travel is a little less scary and a lot more safe, I'll be heading to Portugal to do exactly that, as we were supposed to do back in April this year and I'm hoping that will become a regular trip with each new product I design.
I'd really love to explore wholesale opportunities too, it may not be quite right for Saturday but hey, it's worth a look into right? And finally I'd really love to investigate the possibility of a Saturday pop-up shop, particularly one involving other small independent brands, I think it would be so magic to have a lil pop up shop, to chat with you guys one on one and for you to see the amazing quality of each of our pieces before you make a purchase. Setting something up of this nature has been on my radar for quite some time so maybe that's something I can seriously look into for 2021.
As always I would love to hear your thoughts on everything I've mentioned in this post, your feedback is always so so soooo valued. Thanks as always for supporting my little brand, it's honestly such a dream come true.