

What a freakishly warm October we're having ey? This outfit was shot last month but still feels oh so totally relevant for right now doesn't it.
Despite storm Callum tearing shit up this weekend the temperature has been strangely warm and I even went out on Saturday night in JUST a sheer top (with trousers of course) and didn't feel even an inch of cold.
And whilst I'm excited to whack out the faux fur very soon, it's felt really nice to be eased into the colder months gently.
It's been a hot minute since I last spoke with you all and whilst I feel endlessly guilty for neglecting my usual posting schedule across pretty much all my channels, I know that you guys understand that sometimes you can't be quite so regimented as you'd like and that things inevitably crop up from time to time. Our house is still a bit of a building site as we work at getting our hall, stairs & landing and our little bathroom finished off before the end of the month, so filming videos has been near impossible which sucks. And with regards to blogposts, last week was a chaotic one with not one moment of calm to sit and write a post to you lot, which I truly, truly missed, writing and chatting to you lot is my therapy!
I'm also a wee bit behind on shooting outfits too (so please bear with me) as I've been working away on a passion project which has taken up the majority of my time, all of which shall be revealed in less than TWO WEEKS TIME... ARGHH!
But alas, here I am, back with a new style post that I hope will inspire you for the last of the transitional weather.


When selecting the images for this post I thought it would be interesting to discuss my new season thought process and how I plan my new season purchases.
Planning my purchases for the season ahead has always been something I've enjoyed for as long as I've had my own disposable income. I'd flick through countless magazines, circling and tearing out the things I just "must" add to my wardrobe for the new season. I'd study the catwalk shows of my favourite designers before scouring the high street to find something of a similar ilk. This was always a really exciting time for me as a fashion lover and I looked forward to both the planning and the purchasing process.
However, this season it's a little different. This season my outlook on fashion on a whole is different and in turn my outlook on creating content around fashion has shifted.
When I say outlook I basically mean what the fashion industry is doing to our planet and how I am learning more and more every single day about what goes in to making our favourite clothing items.
It's totally incredible how much we're all educating and supporting one another to do better for our planet of late, but honestly I find it so totally astounding that we didn't know just how much damage the fashion industry is doing to our planet until only recently, or at least I didn't!
Just last week I tuned into Stacey Dooley's Fashion's Dirty Secret and sat, mouth wide open from start to finish as I learnt more about the cost of fast fashion and the devastating affect it is having on our planet. If you haven't watched it yet then please do, I think it'll really open your eyes and make you think twice before buying yet another slogan T-shirt that you really do not need.
Every single day I am learning more about this industry and it's affecting the way I shop and therefore the way I share, so the way I approach new season purchases is a little different to previous years.



SUNGLASSES- c/o JIMMY FAIRLY, NECKLACE- CELINE, JACKET- TOPSHOP (old, similar here), BODY- ASOS (sold out, similar here) TROUSERS- ASOS, BOOTS- c/o TOPSHOP, BAG- DIOR via VESTIAIRE COLLECTIVE


Usually I'll write my new season list and I'll hit the high street on the prowl for the latest designs and trend pieces that will instantly update my wardrobe ready for the new season.
I'll select those pieces that really set my soul alight, whether that be the must have lilac shade of the season, a touch of animal print or the latest designer handbag that I've put money away for every month. However, this season has been a little different, my list is more of a "mental" list rather than one I've physically written down, mostly because it is so damn small. There really isn't much that I require this season, and to be perfectly honest theres probably not been much I've absolutely "needed" for the past few seasons.
My twice-weekly ASOS scrolling has diminished to just once every couple of weeks, I've been investing in better quality pieces particularly when it comes to knitwear and footwear, two things I normally 'collect" at this time of year I must admit.
I've also been taking my "mental" list over to charity shops to scout out some pre-loved pieces that tick those on trend/AW18 boxes and I've been SO seriously impressed with what I've found. Just last week whilst in Cornwall I found the PERFECT bottle green velvet blazer that fit's like a glove and seems to have been made with me in mind. I also found the most amazing faux fur bucket hat which is just SO key for AW18... One mans trash is another mans treasure hey!?




Shopping second hand has really opened my eyes to the role I've been playing for the past 6 years since I started my blog and I guess for the last 10 years since I got my first Saturday job. I've been a slave to the high street and I've honestly enjoyed it; I love clothes and I love trends and I love writing and sharing it all with you guys but that doesn't have to start and end with the high street, as much as I love our high street.
Investing in better quality items from time to timevs means I'm shopping and purchasing less, which is great, but shopping second hand is truly thrilling and i've really fallen in love with thrifting once again.
I've also fallen in LOVE with finding designer items on second hand websites such as eBay and Vestiaire Collective. Not only are you saving money and helping the environment but it's also SO insanely rewarding when you find that perfect second hand piece after weeks of searching high and low for it. Take the Dior Saddle bag for example, a bag I've coveted for years and years and a bag that was reissued this season with a 2018 leather update. I fell in love once more but knew I wanted the OG Saddle bag so set to work scouring Vestiaire Collective until I managed to find this baby... It was a beautiful moment.
And whilst I will absolutely be treating myself from time to time as we head into winter and in-turn party season I'm really enjoying scouting out something a little different, a little more conscious and sustainable and something I'll wear more than just the once.









So my new season thought process is a little different to that of the years previous. I still have a huge passion for clothes and styling and that won't ever change, I'm just looking at the bigger picture. I'm educating myself and hopefully you guys a little too and I hope that you will join me on this little journey.
I am by no means saying that we shouldn't treat ourselves from time to time; it is purely the needless consuming of pieces we just "like" with no real thought behind where that item has come from, whether we'll wear it more than just a handful of times and whether we actually, really need it.
I've found my thrifting bug once more and I'm really, truly enjoying it. I'm donating more and more to charity in order to give other shoppers the opportunity to thrift something fabulous and do their bit of the environment too and I'm challenging myself to style up the pieces that remain in my wardrobe in different ways.
I've always said that it takes a true stylist to be able to rewear the same item in a number of different ways and I'm going to live by that mantra for reals this time.
x M

Megan, this is perfect. Thank you so much for writing this, raising awareness, and being a force for change. Yet another reason why you’re my favourite content creator (and have been for a couple of years). Can’t wait to see what you come up with content wise, I’m sure it’ll be amazing!
I love that you’re bringing this issue to people’s attention and using your influence to spread the word. I myself am terrible for doing big bulk buys from sites like ASOS, and seeing more articles and documentaries on this issue is really making me rethink the way I shop. Keep up the good work, love your style! Elle x
This is great Megan! I’m so pleased that you have chosen to address this and share with your audience. It’s definitely about being more mindful and hopefully if the majority shifts towards this, then fast fashion in the seasons to come will have to shift to suit. I truly hope more people will watch the documentary if they haven’t already.
It will always mean so much to me for its meaning obviously but also because it sparked a special conversation with a close friend who sadly died a day after we started discussing it 🙁
Thanks again x
Omg I couldn’t agree more! I’ve spent alllll my money on clothes since I can remember getting my first pocket money and so often i made stupid impuls buys or followed a trend that didn’t even suit me… But buying clothes of better quality or more exclusive pieces really helps because you just think more about what you buy and end up having less money to spend.
i’m really glad that you mentioned sustainability, its something I’ve been reading and watching a lot about lately. A really good documentary on Netflix is “The True Cost”, and I don’t know if you’ve already heard of the blog and youtube channel “Use Less”, but the girl behind the channel is called Signe Hansen and although her style is super minimal and totally different from yours, she really gives great info about sustainable fashion!
So excited to see what you make of this season!
xx Marlena
This just makes me love you more! Thx, lovely!
Loved reading your blog (as always), I think this is a great post and a very important one!
I used to be a slave to buying something, wearing it once and feeling a million dollars, then putting it on for the second time and feeling gross, uncool and crap. It took me a long time to learn to get over this and realise it was all in my head. Now I wear the same thing all the time 🙂
Can’t wait to read the next one.
Love, peace and kisses,
L x
Such a great post, so happy you are trying to be more aware in a realistic way, ie not swearing off the highstreet but incorporating more of these pieces to transition into sustainable fashion. Love! Xoxo ps: don’t worry too much about posting less.. just keep it ?
I loved this post! It is very important to spread the awareness of the impact that fashion has on the environment and that we can be part of the change.
This year I’ve been trying to shop only what I really, really need and seeing that you are changing your approach to fashion makes me feel really inspired to continue this way of acquiring fashion items.
Thank you for sharing this.
I also watched Stacy Dooleys documentary and am so happy more bloggers and influencers are talking about the problems the textiles industry is causing to our environment. So thankyou!
This is amazing to see! I really hope more fashion bloggers & vloggers use their platforms to spread this message of sustainable shopping as it’s so important! I used to be someone that would check Asos everyday but I’m enjoying going back to old habits now of thrifting and like you mentioned there is a thrill to it!
On another note, I saw you in my hometown of Leicester this week and was completely starstruck! Now I’m wondering if this is in relation to your passion project ?
Keep up the fab work! X
Hi Megan, would you consider doing any thrifting videos or a thrift haul from time to time?
I just love this post Megan! I’m definitely trying to buy more sensibly and am loving getting into more vintage/charity shopping – it’s so much more rewarding when you find a hidden gem! Also, this outfit is a DREAM x
heart-autumn.co.uk
Hello Megan ! I love your look. And your inspirations !! “Darling, You’re different.” 😉
Please, tell me, what is your nail polish?? So freaky cool !!!
Kisses !
Hi Megan!
I want to begin with saying that you are an style inspiration and that I’m so happy to see somebody who’s not affraid of playing with colours, living in sweden fashion can become a little bit dull sometimes, as people seem to be affraid of expressing themselves with colour here sometimes.
I’ve watched your YouTube videos and I can honestly say that I have had some issues whit the way you have consumed fashion, buying a lot from the big chain stores. I was there once myself, buying many items of clothes that I didn’t really need. But ever since I studied fashion theory a couple of years ago and I saw what the fashion insdustry does to our environment, but also to the people who work with productions of wester clothing, I’ve been trying to minimize my consumption. It makes me sick to think about in what condisions people are working in, just so that people in other countries can dress in nice clothes.
I’m happy to see that you are starting to think of these issues, it is so important to bring these questions forward! It is so important that people that are influencial within the fashion sphere also show an awareness. For me it can be really hard sometimes, I love fashion and I find myself wanting all the new trends, but I always try to stop and think for a couple of days before I buy something. If everybody consume in a more concious way I belive that the fahsion production will change or at least I hope so….
This was a really interesting post and it’s great that you’re spreading awareness! I’m definitely going to watch the Stacey Dooley documentary x
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