
I can't quite believe that I'm typing this, but yes, the rumours are true, I am launching my own clothing line! *HURRAH!*
After a solid year of planning, designing, fitting and sourcing I can finally reveal what I've been hinting at over the last few months and my all new clothing line Saturday By Megan Ellaby!
I am so freaking excited to be able to share with you what I've been working on for the past year and I truly, truly hope you love it, but if I know you guys as well as I think I do, I'm convinced there's going to be a piece for each and every one of you within this first collection.
Saturday By Megan Ellaby is an all new luxury clothing line and to kick things off I've designed a capsule collection of five limited edition knitted jumpers made from the finest merino wool and designed right here in the UK!
Lets start with a little background on where the name Saturday came from shall we.
The name Saturday by Megan Ellaby stems from being in education or in full time “office” work and how I would desperately wish for the weekend to come around so I could wear whatever the heck I wanted. I want our Saturday girl (you) to look forward to the weekend so she can wear her Saturday pieces and style them up in her own signature way. Each piece has been designed with my love of colour and my love for having fun with fashion without compromising on quality.





There is a piece for everyone within the collection whether you love experimenting with colour or whether you’re a little more understated with your style, there is something for each of you. Each piece comes in a slim fit to allow for ample styling opportunities whether you wear it loose over a pair of jeans for a Saturday at home or tuck it into your leather A-line mini skirt for a Saturday night out dancing with the girls, each piece works to create a multitude of different looks for all your Saturday needs.
It's been so truly amazing to work on this for the past year and i'm so excited to see where this takes us. You lot know I'm super passionate about good quality knitwear so it seemed so natural to kick things off with 5 beautiful pieces of knitwear made from the finest natural yarns. The quality is honestly INSANE and each piece has been designed to last and last, if you take care of it. Prices vary from £70-£75 with sizes from XS-XL and i'm thrilled to say we ship worldwide!
Saturday By Megan Ellaby officially launches THIS SATURDAY 27th October at 9am so do sign up to the newsletter here so you don't miss out.
So, shall I talk you through the collection then?




The Rainbow Knit
So first up we have The Rainbow Knit a piece that was an absolute no brainer for me when I set to work designing this collection. You guys know I love a good rainbow stripe and I know you lot do too so I truly hope you're excited for this baby!
A rainbow stripe made from 100% merino wool with black contrast collar, cuffs and hemline, which I feel works to toughen up the rainbow a touch. I really wanted to incorporate some lurex into the mix so added a GORGEOUS glitter yarn panel across the bust which I truly adore!
As mentioned above, all 5 of the knit's are a slim fit and each with the signature Saturday By Megan Ellaby embroidered clam design to the cuff. This is something super special to me and something that makes me truly happy whenever I look down at my arm. I've gone into more detail on what the clam means in today's YouTube video so do head on over there to take a look at the jumpers in action.





The Oh So Knit
The Oh So Knit was a design I'd had in my mind for around 2 years now after having a number of you and a number of my family members joke about how often I say the words "Oh So" when describing something. I really wanted to incorporate both a front and back slogan panel and thought this slogan was the perfect way to do so.
Once again made from merino wool with intarsia and in the most delicious cobalt blue shade with a pop of hot pink, a colour combination I am OBSESSED with!
This design is one of my absolute favourites (I say that about all of them) as the colours are just SO vibrant!




The Pop Of Colour Knit
Once again a piece that was inspired by my overused vocabulary and obsession with adding a "Pop Of Colour" to everything! This was actually an idea that my dad had so I can't take all the credit for this design, THANKS POPS!
This time with a high neck for a touch of the 1960s it's a really classic piece and one I think you're all going to love!
I decided upon navy as it's my favourite "neutral" shade and I adore how the rainbow embroidery "pops" against the navy base. The "Pop Of Colour" embroidery is actually my handwriting too which once again is such a very special touch.



The Well Good Knit
Another high neck silhouette here we have "The Well Good Knit" inspired by all things British and how we describe a whole lotta thangs as being "Well Good" I love how cheeky this slogan is.
This time in a gorgeous burnt orange shade, it's beyond perfect for all your autumn/winter styling needs and similarly to the navy knit, it's a bit of a classic for your wardrobe too.





The Star Arm Knit
And finally "The Star Arm Knit" a piece that similarly to the rainbow knit, was a bit of a no brainer of a design. It's no secret that I LOVE myself a spot of star print, so chose to combine it with my favourite colour combination of pink and red too.
This babe is a little homage to my blog design, the thing that kicked off this crazy journey, and is such a cute piece that I just know you're going to love! Layer this baby (and all of them for that matter) with a frilly blouse or white shirt underneath for a totally different look! I can't wait to see how you style it!

So yes, the secret to what Saturday By Megan Ellaby is is finally out and I can now breathe!
I am so thrilled to be able to share this with you and I really hope you're excited about it!
Saturday By Megan Ellaby officially opens on Saturday 27th October (THIS SATURDAY!) at 9am and I am so excited to see what you go for! Please do share any snaps of you rocking your pieces when they arrive and tag @Saturday_ByMeganEllaby on Instagram as I'll certainly be sharing them with the world as I am SO excited to see how you babes style them up.
Head on over to the Saturday website to sign up for email notifications on launch day and if you want to see more then take a look at tonight's YouTube video too.
ARGH this is so crazy! I hope you love it, please do let me know what you think and what you're thinking of picking up!
Loads of love to you all.
x M
Good Lord that pink star one is divine. On the nail as per usual! ?
Ahhh Lana so chuffed you like it! x
Congratulations !!!
Love every piece of the collection and I’m now hesitating on which one I’m gonna order haha. How long will this capsule collection be available ?
Hey Babe, so glad you like the collection, I’m made up!
The collection is limited so when it’s gone it’s gone. However, I’m hoping for a second drop 😀 x
Seriously adore every piece in this collection! Cannot wait for it to drop on Saturday eeek! Congrats!! ❤️⭐️
Oh Molly I’m honestly buzzing to hear that you like it all! YAY! Thanks so much x
Congrats girl!! ??
What a great first collection. I adore and would wear every single piece..however the Well Good and Rainbow Stripe are my faves! ??
So chuffed for you Megan. I’ve no doubt this will be a huge success.
Enjoy every minute…
Lv Em x
Oh Emma I’m so chuffed that you love everything! YAY! Thanks so much for the support x
Megan, these are AMAZING! Congratulations on an incredible new adventure for you and I cannot wait to get my hands on one of those babies! Much love from the USA!
YAY! Can’t wait to see you rocking it stateside!!! x
Megan, such great work! Love all the pieces and the idea behind! (Your dad is a genius with that pop of colour!)
How will it work with international shipping?
Lots of love from Denmark
X Sofie
HAHA Isn’t he just!! I owe him one for sure!
It’s worldwide shipping lovely lady x
A BIG HUGE CONGRATS !! 🙂 🙂 wishing you the best of luck and lots of success 🙂 🙂 xxx
YAY thank you Becca, I’m so glad you like it 🙂 x
Cannot wait for this launch and pleased to read that you have included larger sizes in your range! Christmas pressie to myself one thinks! ??
Oh FAAAAB! We’ll hopefully be adding more sizes to upcoming ranges too 🙂 x
This is so amazing!!! I’m impressed, I love that it’s a small collection and that you wanted great quality (not cheap merch), and damn the pieces are gorgeous. They all are you 100%, I love the little story behind the name 🙂 My favorite is the “pop of colour” one, the fact that it’s your handwriting is just too cute. I’m also in love with the logo embroidered on the sleeves, so chic and querky!
Very impressed and proud to be a little part of your journey <3
YAY Madeline, I’m so excited that you love the collection and the whole story behind it!
I can’t WAIT to see what you go for x
Definitely have my eye on the ‘well good’ knit! Everything in this collection is absolutely killer and you should be so so proud of yourself!
Madelyn!!! Thank you! I can’t wait to see how you style the Well Good knit! x
Ahh this is so exciting Megan! Congratulations! I love everything in the collection and the pictures look awesome!
Ohhh Victoria thank you so much! I am so chuffed that you love it! x
Congratulations!!! Yay yay so excited, can’t wait for Saturday!
eeeee me neither! Although I’m SO nervous arghhh!! x
CONGRATULATIONS! What an amazing thing to do! It all looks ace and I loooove this photoshoot!
Need to get my hands on something eeeek!
Chloe x
chloehford.com
Oh Chloe I’m SO thrilled to bits that you like the collection and the campaign imagery!
Can’t wait to see what you go for! Please do let me know and share a photo of how you style it up, I can’t wait to see! x
I am so F’ing excited! I love them all! Errrrrr can I justify buying everything!? Really really amazing collection, so on brand for you! Aaaaaaarrrrrrggghhhhhh can’t wait! Just hope you don’t sell out!!! Congratulations! I knew anything you brought out I would absolutely love. Well bloody done!
Ohhhh Charlotte wowow thank you gorgeous girl, truly, truly means the world that you like it! x
So I justified it ?. Now I’m just going to be waiting every day for my postman! CAN NOT WAIT!!! So pleased I got my hands on your gorgeous collection x
OMG massive congratulations!! They all look bloody amazing (as I knew they would) and the photography here is just insane. Can’t decide which one I want most xx
heart-autumn.co.uk
Thank you SO much Emma it means the world that you like the collection and I am so thrilled you like the campaign imagery too! Thank you darling xo
Just OBSESSED!
YAY I am SO glad x
I’m thrilled to bits that you are finally releasing your own line! I desperately want to own all of these amazing pieces but I hope I am able to purchase at least one before they all sell out! The quality and design looks very impressive and ‘oh so’ you! Is it weird to feel proud of a fashion blogger you don’t know? Don’t care, I am! Well done gal!!!! 🙂 x
Ohhh Christinaaaaa thank you so so much. I’m really, really chuffed you like the collection!
I can’t wait to see what you go for xx
Congratulations that’s a great collection.
I Love them all but my favourite has to be the pink and red star sleeve.
Sure it will be a sell out , Tracey x
Ohhh thank you so so much Tracey! So glad you like the collection x
Congratulations, Megan! What an amazing thing it is to launch your own collection. I’ve been reading your blog for a while now and it’s so inspiring to see you making your dreams happen. So happy for you!! And I love all the pieces in this first collection! I wish I could afford to buy all of them! HAHA. I’m so excited for Saturday by Megan Ellaby 😀 Gonna have to save up to buy, but the hardest part will be choosing just one design :))
I am in love with every single jumper! Amazing collection & I love how you’ve styled them too! I’m definitely going to buy the star print jumper – what lipstick and eyeshadow are you wearing in the photos? Inspired! x
congrats!!! And soooooo lovely colours
https://7-sevendays.blogspot.com/
your whole collection is an absolute dream! really excited to see what other things you have coming in the future,
sarah x // http://www.sarahjanelamb.co.uk