Why hello there you wonderful bunch, I hope you’ve all had a totally wonderful short working week. We’re edging closer to the weekend and quite honestly I don’t believe that yet another weekend is upon us. Like srsly where on earth is my life going?
I thought today, we could just chat? What do you say? Chat about one little thing in particular and not because I want you to tell me what I’m doing is okay, ‘cause I’ve gotta be honest here, I’m really happy with what I’m doing, I want to chat about it ‘cause it’s something I’m struggling with on a personal level rather than a work “business” level if you catch my drift?
Anyway, I digress.
Instagram, oh Instagram- the app we love to hate.
There's been many musings and moaning about the much loved, yet much frustrating app of late and I've not really divulged my opinion on the matter, mainly because it isn't something I take all that seriously and partly because those I have seen moaning, just look a little bit silly to me, in the grand scheme of the world and everything, you know!?
I’ve always been of the nature that if you’re proud of what it is you’re creating and you believe in yourself truly, then success will follow in due course.
And whilst I do believe that in almost every single aspect of my life, since the dreaded Instagram algorithm came into play early last year, I’ve had a little bit of a change of heart.
The vast majority of Instagram users, who use their channels as a part of their business might I add, have seen a difference in engagement, reach and impressions since it all kicked off with the algorithm. Some for the better and some for the worse.
I didn’t really feel that I had been affected by it for the first couple of months, it was simply a case of reassessing the timings in which my images were shared, for example I was dedicated to a 9am post for years until the algorithm came in and mixed it all up a bit.
And whilst, more recently the images I share seem to be a little bit unpredictable in the way in which they perform, it's never really been something I've let bother me too much as I have a truly wonderful community of followers and that has always been my driving force.
One post will reach almost 10,000 likes with almost 80,000 impressions (the total number of times a post is seen) and a reach of 60,000 (the number of unique accounts that saw your post) and I’ll be completely and utterly flabbergasted (what a word) with absolutely no clue as to what was behind it's success (normally a mirror selfie, I have to say.)
Whilst the next image that in my opinion is more aesthetically pleasing, much more colourful, inspiring and thoughtful will be a complete and utter flop. It’s peaks and troughs, swings and roundabout. It is just an app.
We're style bloggers and influencers (hate that word a lot tbf) we're not saving lives here.
It's all well and good me saying that, but with the countless tweets and Insta stories documenting how "nobody is seeing my content" and the constant need to beat the algorithm, with tips and tricks a plenty, it's v hard not to get bogged down by it all in someway of another.
It's only really began to affect me personally in the last few months. And by personally I mean actually affecting my feelings.
I work SO hard with my content (heck, doesn’t everyone!?), particularly on Instagram and I like to think my feed shows that. Each and every single image on my feed I am completely proud of, and excited to see how you guys feel about it too.
However, when it comes to creating content, I don’t have a carefully constructed formula for success, I don’t have a theme (thank god, this girls got too many colourful clothes for a theme) and I am yet to work out the reasons for something not performing as well as I had hoped.
Some of the images I choose to share are completely off the cuff and totally in the moment; images taken when I'm feeling my outfit and just so happen to stumble on the PERFECT brightly coloured wall for a quick ootd snap.
But sometimes, and usually when I've got a certain message, an exciting blog post to share or often when I'm working with a brand that I am SO excited about, I tend to plan a little more, up the ante a little more but get little in return thanks to the good ole Instagram algorithm. This is when it gets to me.
I want the work I'm producing to be seen by as many of you wonderful bunch as possible; so when I view the insights and see the reach and impressions that the image has had is almost HALF of what the previous image had, it leaves me feeling totally deflated and somewhat demotivated.
Demotivated as there's literally nothing I can do. It's such a shame, but 'tis what it is.
And whilst I could bore you all by asking you to turn on my notifications (srlsy, don't do that) I've never thought to voice my opinions or complain about it before, however, I do know those who have.
Oh how wonderful it would be if we could all try to not get bogged down by it, I mean practice what you preach ey Megan?
But I believe that the Instagram pressure comes only from ourselves, from looking at others and seeing how each and every image of theirs smashes the predecessor, but to me, these feeds aren't always the feeds that I find inspiring. These are the feeds that can be predictable and not overly considered, and whilst it works wonders for them, it's not something I'm prepared to do.
So despite Instagram not having my back all the time, each and every image I choose to share has come with love and a heck load of work and I'm proud of how both my images and my feed look at the end of every working week.
As long as I'm proud of what I'm putting out there, what does it matter if the image doesn't do as well as expected, something I know is easier said than done but something I am ALWAYS trying to remember.
Targets and goals are the way in which I keep myself motivated, and whilst it's great to aim higher, I'm really championing that we try to not look at others who are nailing it when it comes to likes; but instead look to those whose images are inspiring, thought provoking and down right beautiful and aim for that instead. It's those images that set you apart from the sea of creators and will provide a lasting memory in the long run.
So there we have my little two pence regarding Instagram, I hope that made sense, I basically just typed and typed so do let me know your thoughts on the matter. And with that, I'm going to share some of my favourite Instagram accounts below that inspire me on the reg due to their creativity and all round beautiful feeds, not because of how popular they are. Please let me know if you have any accounts that you think I'd love, let's share the Instagram love, even if Instagram doesn't always love us back.